Awards Gala | November 14, 2018 | The Lighthouse, NYC
The Digiday Awards is the industry's annual recognition of the companies, campaigns and creative that are modernizing media and marketing. Over the years, these awards have honored leading work from brands, agencies, publishers and tech providers such as Casper, R/GA, Domino’s, The Martin Agency and more.
The entry deadlines have now passed and judging is underway. The shortlist will be revealed on Tuesday, October 9. All finalists will be honored at an upcoming awards gala on November 14 at the Lighthouse here in NYC. You may purchase your tickets below.
The evening will proceed as follows:
6:30 p.m. - Cocktail reception
7:30 p.m. - Seated dinner
8:00 p.m. - Digiday Awards ceremony
10:00 p.m. - Evening Concludes
Best Branding Consumer Campaign
Awarding a digital branding campaign that has successfully built and/or enhanced the image and identity of a consumer brand.
Best Branding B2B Campaign
Awarding a digital branding campaign that has successfully built and/or enhanced the image and identity of a business-to-business brand.
Best Direct Response Campaign
Awarding a digital direct response campaign that has successfully met campaign objectives with consistent results over time.
Best Product Launch
Awarding a digital campaign that has successfully launched a new brand, product or service.
Best Social Good Campaign
Awarding a campaign that has successfully driven awareness, donations or promoted social good.
Awarding the best and most engaging digital ad creative of the year.
Best Use of Mobile
Awarding a brand messaging campaign that successfully engaged audiences on mobile.
Best Use of Social
Awarding a social media strategy that successfully increased audience engagement and/or retention.
Best Use of AI new
Awarding the most effective use of AI (including but not limited to voice-powered assistants, behavioral algorithms and facial recognition) in a campaign.
Best Brand Platform
Awarding a platform or technology that is successful in delivering brand communications, content or advertising across the digital media landscape.
Best Publishing Platform
Awarding a technology that is successful in helping publishers improve their business through advertising and/or content distribution.
Most Innovative Publisher
Honoring a publisher that best exemplifies original thinking and creativity in editorial, audience development and revenue generation.
Media Agency of the Year
Honoring the media agency that has best displayed excellence through noteworthy buying and planning execution this year.
Creative Agency of the Year new
Honoring the creative agency that has best displayed excellence through noteworthy advertising and design execution this year.
Communications Agency of the Year new
Honoring the communications agency that has best displayed excellence through noteworthy messaging and strategy execution this year.
Social Media Team of the Year new
Honoring the social media team that has successfully improved engagement through dynamic storytelling across platforms.
Media Plan of the Year new
Honoring the company that most effectively executed a media plan that reached its stated objectives.
B2C Brand of the Year
Honoring the consumer brand that is modernizing the industry with innovative marketing, advertising and customer engagement.
B2B Brand of the Year new
Honoring the business-to-business brand that is modernizing the industry with innovative marketing, advertising and customer engagement.
How to Enter
Choose category or categories you'd like to enter.
Enter platform details and answer a few short questions.
Upload a case study showcasing your campaign.
Submit your entry fee payment online.
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation and clarity of each entry.
Each section of the entry will be scored based on the following criteria:
- Innovative thinking
- Consumer value
- Results related to KPIs
Entries should relate to business conducted from September 2017 - September 2018.
The Judging Process
1. Judges score each question within the entry form based on the outlined criteria.
2. These are then combined to create an overall score for each entry.
3. All judges' scores are totaled and the highest scoring entries will determine the shortlist.
4. Judges meet to discuss the highest scoring entries and then agree on the category winner.
The shortlist will be announced on October 9, 2018. The winners will be announced at an awards gala which will be held this upcoming November.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. Judges are not allowed to judge any entries submitted on behalf of their company.
Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.
23rd Street & West Side Highway
New York, NY 10011
With the feel of a sophisticated New York loft space, The Lighthouse at Chelsea Piers is a unique waterfront venue with sweeping river views of the Hudson River and Statue of Liberty. The Lighthouse also provides unique and unparalleled cuisine and service by top caterer Abigail Kirsch.
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