The path to precision: How marketers are enhancing measurement through CTV
Beau Ordemann, head of advanced TV sales, Yahoo App scrolling has replaced channel surfing as the new normal on a TV screen. No longer an emerging environment, connected TV has quickly grown to become a leading channel in the advertising industry. Wherever audiences go, advertisers are sure to follow. But with this rapid growth comes … Continue reading The path to precision: How marketers are enhancing measurement through CTV
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