How Publica’s unified auctions are optimizing CTV monetization

Produced in partnership with Marketecture The following article highlights an interview between Ben Antier, Publica’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media. Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV. With the accelerated growth of connected TV, programmatic advertisers are increasingly … Continue reading How Publica’s unified auctions are optimizing CTV monetization