Wired’s branded content efforts are helping to push its digital revenue to a new high. Wired today gets 68 percent of its revenue from its digital business, a big increase compared to two years ago when that it was half of its total. That growth is partially a result of Wired’s model of roping former writers, photographers and video creators who have worked with Wired on the editorial side. Wired’s pitch is that brands want to work with writers well acquainted with the Wired approach.