As Pokémania rages, the Nintendo brand soars

Nintendo’s new augmented reality mobile game, Pokémon GO, is proving to be the biggest brand boost for the company in recent years. The game has already topped the “most downloaded” charts for both the Android and Apple app stores faster than any other game in history. Nintendo’s market value now stands at $28 billion and its stock continues to surge — rising 24.52 percent on Monday to $193 — its highest one-day surge since 1983. Pokémon GO is also a runaway hit for Nintendo on social and digital, dominating internet conversation and generating substantial brand recognition. According to data by brand analytics firm Brandwatch, the game has been mentioned more than 5.2 million times online since July 5. In fact, the game even eclipsed the Wimbledon final in terms of digital chatter according to data crunched by Amobee Brand Intelligence.