Marketing Briefing: 'A very nervous bunch of CMOs': How the ripple effects of the current uncertainty is affecting the ad industry

Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches.