'Making advertising a little bit more entertaining': Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts

‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts

By working with entertainment properties with recognizable characters, marketers believe they can help their brands stand out in an increasingly noisy ad environment.