How Jess Weiner is changing brands like Barbie and Dove from the inside out

‘I believe in the marathon and not the sprint for social change’: How Jess Weiner is changing brands like Barbie, Dove and more from the inside out

Global brands like Barbie and Dove have turned to the 48-year-old, Californian to help them tap into culture as shoppers become more persistent about brand purpose.