Why reporting and insights are the differentiating factors for ad tech providers
Laura Goldstone, director of communications and brand strategy, AdDaptive Intelligence The process of B2B analytics has become the most significant differentiator when it comes to the ad tech vetting process. This might seem backward at first, but that’s why the script needs to be flipped. Most often, the conversation when vetting ad tech begins by … Continue reading Why reporting and insights are the differentiating factors for ad tech providers
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