Why publishers are taking a user-first approach to monetization
Sal Cacciato, managing director, North America, Video Intelligence What’s the measure of success for publishers? Is it total visitors, session duration or time on page? For most, it’s revenue — at least for commercial teams, but editorial teams too if they want their Christmas bonus. But in reality, this distinction is not so clear cut. … Continue reading Why publishers are taking a user-first approach to monetization
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