Why partnerships are vital to the B2B advertising supply chain
Laura Goldstone, director of communications and branding strategy, AdDaptive Intelligence Amid any environmental or industry change, strong partnerships that leverage strategic strengths benefit all parties involved. In the ad tech industry, this prompts the question: Which elements make a B2B partnership valuable? In examining the value agencies provide to brands, the same thing has seemingly … Continue reading Why partnerships are vital to the B2B advertising supply chain
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