Why custom bidding should be a part of every marketer’s toolbox
Tom Koch, associate director of enterprise sales, Xandr In a crowded digital advertising landscape, success comes down to proven results. Marketers are increasingly seeking to deploy unique and differentiated insights to buy more effectively, while agencies, ad tech players, and trade desks are looking to gain a competitive advantage by implementing tailored, intelligent, cross-channel media … Continue reading Why custom bidding should be a part of every marketer’s toolbox
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