Why commerce media is evolving into a major opportunity for publishers

Sofia Rabellino, senior vice president, global supply, Criteo Retail media has graduated from the latest buzzword to one of the most significant industry trends. The sector is growing — and fast. According to eMarketer, U.S. digital retail media ad spending is projected to grow to $61 billion by 2024, making up nearly 20% of all … Continue reading Why commerce media is evolving into a major opportunity for publishers