Talbott Roche, CEO and president, Blackhawk Network A marketer’s holy grail is deeply understanding the end-users of their company’s products and services. Marketers study demographics ad nauseam and create personas for customers to understand their needs and preferences better.  And when the pandemic hit, everyone’s lives were fundamentally transformed. Customer playbooks changed instantly because, in … Continue reading What marketers need to know about the next frontier in consumer engagement