The next-generation of retail marketing is about quality reach

Gil Larsen, managing director, U.S., Blis Marketers have long relied on the belief that retaining and upselling an existing customer is easier and more cost-efficient than a net new acquisition. However, between today‚Äôs challenging economic headwinds, dwindling data landscape and heavily saturated retail market, that adage may no longer prove entirely accurate. Brand loyalty is … Continue reading The next-generation of retail marketing is about quality reach