The future of identity and addressability is people-based IDs

by Travis Clinger, SVP, head of addressability and ecosystem at LiveRamp While the advertising ecosystem is accustomed to change, the past 10 months have created plenty of uncertainty among brands, agencies and publishers. For a sustainable future, brands and publishers need to establish and communicate their value exchanges effectively so consumers are aware they are … Continue reading The future of identity and addressability is people-based IDs