How media buying and measurement have transformed marketers’ CTV approach
Sponsored by MNTN For marketers, CTV has unlocked access to a medium that was once thought to be too expensive and challenging for most brands to utilize. It came with little to no performance measurement capabilities. New advancements in digital technology have changed that landscape, from how CTV spots are purchased and refreshed to the … Continue reading How media buying and measurement have transformed marketers’ CTV approach
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