Howard Luks, Chief Revenue Officer, Eyeota In the face of third-party cookie deprecation and the loss of other once-relied-upon identifiers, leading agencies are throwing out the old marketing and advertising playbook and trying to wrap their minds around what audience understanding, targeting and measurement look like in a privacy-first world.  There’s no clear roadmap for … Continue reading Shifting to a global mindset, agencies are preparing for a cookieless world