Report: The brand’s guide to evolving consumer relationships
The brand-consumer relationship has been rapidly changing, shifting from brick-and-mortar stores toward the digital e-commerce world. With increasing privacy restrictions, platform changes and people’s desire for more data privacy, the mechanisms of the brand-consumer value exchange have changed as well. Brands that have relied on third-party data for digital activities will face increasing challenges as … Continue reading Report: The brand’s guide to evolving consumer relationships
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