OTT, CTV, linear TV and digital video: How video can be managed in one place

For consumers, video is wonderfully simple. They watch whatever they want, wherever they want and they shift seamlessly from OTT to connected TV to linear TV to digital video. But for buyers, trying to reach those consumers has become a fractured, non-intuitive mess. For more than a half-century, the magic of TV was that it … Continue reading OTT, CTV, linear TV and digital video: How video can be managed in one place