Rob Vélez, senior director, multicultural sales, Vevo There is a growing “unreachable” segment of the Latinx population that is skipping traditional broadcast TV and watching TV via linear-programmed OTT apps.  According to Nielsen’s Total Audience Report, 84% of Hispanic Americans consume their favorite content on connected TVs (CTV), more so than the total U.S. population … Continue reading How music videos are allowing brands to access the unreachable Latinx audience