How marketers are preparing for the next evolution of CTV
As advertisers plan their connected TV strategies and campaigns for 2023, several developments across a burgeoning year of CTV advances are shedding light on what’s next for the industry’s evolving — and inarguably buzzy — performance channel. Growing CTV ad budgets in 2022, a greater emphasis on premium inventory and workflow automation are all contributing … Continue reading How marketers are preparing for the next evolution of CTV
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