Rasika Narang, senior vice president, marketing, Viant Humans are social beings, wired for connection. It’s no surprise, then, that the most successful brands foster long-term relationships with their customers. After all, marketing has always been about building an emotional link that creates a long-term alliance, which results in repeat usage and purchase. Neuromarketers point out … Continue reading How marketers are creating long-term customer relationships by leveraging householding