How brands are reigniting interest in advertising with contextual targeting

Paul Thompson, UK country manager, Seedtag¬† Concerns about online privacy, intrusiveness and irrelevant ads are driving consumer antipathy toward advertising as an industry. As a result, marketing teams face the increasingly difficult challenge of changing perceptions of their brand and ensuring that advertising as a whole is seen as a force for good.¬† There is … Continue reading How brands are reigniting interest in advertising with contextual targeting