Brittany Powers, head of TV, Alliant The real-world impact of digital video and TV convergence is evident in recent numbers. According to the latest Winterberry Group advanced TV research, U.S. spending on addressable linear and CTV advertising is expected to grow to $47.8 billion in 2026, up from $17.3 billion in 2021. This staggering 176% … Continue reading How brands are improving audience strategies for advanced TV