How assumptions about Android and iOS audiences trigger missed marketing opportunities
Brand advertisers all too often view mobile as a monolithic structure, an environment in which platforms, channels and apps represent the variables in play. There is, however, another factor for which advertisers must account — operating systems. iOS and Android are two overlapping but in many ways distinct channels, and within them there are opportunities … Continue reading How assumptions about Android and iOS audiences trigger missed marketing opportunities
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed