Dan Buckstaff, CMO, LiveRamp It’s important to understand the distinction between first-party relationships and first-party data. There is nothing more valuable for a brand or publisher than providing the experiences consumers expect and welcome. First-party relationships are not transactional, but flow from value exchanges over time. If done right, a downstream result is robust first-party … Continue reading For brands and publishers, the path to first-party data is first-party relationships