Data-driven solutions: Charting a better way forward for brands and publishers

Travis Clinger, senior vp of addressability and ecosystem, LiveRamp Updates to mobile identifiers and browser data privacy policies have become an everyday part of life in the advertising industry. The browsers and device manufacturers have made privacy a competitive differentiator, as consumers have become increasingly concerned over how their data is being used. As an … Continue reading Data-driven solutions: Charting a better way forward for brands and publishers