Brianna Trafton, senior marketing manager, Zefr While brands’ reputations are often built over many years, audience and customer perceptions can change overnight in a fast-changing media landscape. New brand safety risks crop up within swiftly shifting cultural and political contexts, bringing unique challenges and questions around digital responsibility for brands and platforms to navigate.  From … Continue reading Brand safety technology hasn’t changed in five years, but it’s due for a shake-up