Marc Guldimann, CEO, Adelaide Charlie Munger’s famous quote, “Show me the incentives, and I will show you the outcome,” is only half of the story. It ignores, or maybe is a misdirection from, the real brilliance of Munger and his partner Warren Buffet, designing metrics that shape positive incentives. Figuring out the right metrics to … Continue reading Attention metrics bring positive incentives for advertisers and publishers