How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views — more than 51 million in November — but also 30-second views, proving that close to half (or more) viewers are sticking around instead of scrolling by the clip in their news feed.