How The New York Times gets a 70 percent open rate on its newsletters

The New York Times has caught the newsletter fever. In the past year, it has launched a dozen newsletters, some getting an open rate of an impressive 70 percent or more. The newsletters also are a way to grow its subscriber base. But with everyone seemingly launching a newsletter these days, competition is fierce. The Times discussed how its 12-person team uses social media and human-written newsletters to stay ahead.