Ad blocking is now a chronic but manageable condition

Ad blocking emerged as a major threat 18 months ago. Now the furor has died down, but for publishers the concern remains. Those taking muscular approaches to ad blocking have seen rates flatten and decrease. Mobile is the main worry, as publishers complain of unreliable data and unpredictable outcomes. Others, however, think the fear is still being perpetuated by companies looking to benefit commercially from the problem.