A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft's Xandr

A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr

As Xandr shuts down its Clypd platform, datafuelX’s M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.