‘We want to be in the places where they’re going to be’: How Shutterfly is reintroducing itself to younger shoppers

Shutterfly has recently rolled out its largest marketing effort to date.  Since late last year, the California-based photography product service company has been ramping up its social media, streaming and online video efforts. It’s part of the brand’s redirection to promote Shutterfly’s newly expanded offerings, like graphic prints and designs. It’s also a play at … Continue reading ‘We want to be in the places where they’re going to be’: How Shutterfly is reintroducing itself to younger shoppers