‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement
While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts. Though Instagram does not share specifics about how the algorithm operates, fashion and beauty marketers have a general understanding that post placement within a user’s feed … Continue reading ‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement
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