Marketing Briefing: With 'belt-tightening across the board' marketers eye TikTok influencers as they seek performance, efficiency

Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

That focus on performance has led some marketers to lean more heavily on influencer marketing, particularly on TikTok as it is often cheaper than the more established Instagram influencer marketing landscape.