By making the Super Bowl ad more interactive, whether through the sweepstakes approach or by a guessing game of sorts marketers wanted to find ways to make sure consumers wouldn’t just passively watch, or worse, ignore their spots this year.
By making the Super Bowl ad more interactive, whether through the sweepstakes approach or by a guessing game of sorts marketers wanted to find ways to make sure consumers wouldn’t just passively watch, or worse, ignore their spots this year.
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