Marketing Briefing: 'Success is tied to its creators': As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform

Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs.