Marketers rethink CES as in-person activities continue 'to be a gamble' with the Omicron variant

Marketing Briefing: Marketers rethink CES as in-person activities continue ‘to be a gamble’ with the Omicron variant

The disruption of yet another in-person event amid another wave of Covid-19 has some marketers and agency execs resigned to the long-term shift of hybrid events and hybrid work models.