Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR

As marketers look for ways to bridge the post-COVID-19 gap between online and offline experiences, a number of marketers, from direct-to-consumer brands like CUUP and TULA, and legacy brands like Nestlé and Estée Lauder, are hoping to see big returns by investing in alternative reality.