Inside Jaja Tequila's 'reactive' approach to advertising

‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness

Since its founding in 2018, the brand has been able to leverage its in-house meme accounts like @FuckJerry (16.5 million Instagram followers) and @DudeWithSign (8 million Instagram followers).