Honda is making virtual reality branded videos

Honda is launching in May its first bit of VR branded content. Created with Gannett’s in-house team along with RPA and MediaVest, the brand will let people experience what it’s like to drive in its ultra-fast two-seater car. The experience will live on USA Today and Honda Web properties. But while VR is taking off, it remains to be seen whether it will become more than a novelty, say buyers.