GE is channeling two of the hottest trends today — drones and Periscope — and embarking on a weeklong live streaming extravaganza. This week, Periscope users will be able to hop, skip and jump through different GE facilities across the U.S., getting a drone’s eye view of its jet engines, locomotives, wind turbines and other machinery. #Droneweek represents the next step in the evolution of the company’s video strategy, which has already experimented on YouTube, Vine and Snapchat among others. “The media landscape today is so incredibly fragmented, that we need to be discoverable wherever there is an audience,” said Sam Olstein, GE’s director of innovation.
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