Chat app Viber takes the wraps off its native ads
Chat app Viber has been flirting with branded content for a while. Now, it’s rolling out native ads. The platform will test its new offering with “select partners” over the next three months. According to Viber, it’s going to be a delicate process where both sides will need to be careful not to alienate its 750 million users. But will advertisers bite?
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