How Sanctuary is partnering with brands as people seek astrology content

‘Brands have really taken note of this interest’: How Sanctuary is partnering with brands as Gen Z, millennials seek out astrology content

This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary to create custom branded content — matching paint colors, spending habits or cookware to specific astrology signs, for example — that’s then posted on Sanctuary’s Instagram page.