Does advertising even work any more?

“Is it all just a big waste of space, time and money?” asks our Copyranter columnist, Mark Duffy. “I’m talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. All of it. Advertising may or may not be dead, but in almost all of its current forms, it sure as shit ain’t working.”