Secure your place at the Digiday Publishing Summit in Vail, March 23-25
DIGIDAY+ MEMBER EXCLUSIVES
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.
Media
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.
In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.
WTF is a creator capital market?
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?
Marketing
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
Brands celebrate tariff reprieve, but fresh uncertainty looms
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.
The Rundown: Why YouTube has become key for brand GEO strategies
Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.
Future of TV
Future of TV Briefing: Netflix’s in-house ad platform launch has led some advertisers to double spend
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending.
What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
Media Buying
The numbers behind the WPP whistleblower case tell a story of their own
Here’s what the data actually shows, broken down by what it refers to.
Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.
The fight over principal media has moved on but advertisers are still catching up
What advertisers are only now learning about where their money goes.
Annual research reports
Podcasts
Research
Showing up in the right pop culture moments is paramount for heritage hair brand Schwarzkopf Professional. Most recently, this includes Sarah Pidgeon’s Carolyn Bessette Kennedy transformation for FX’s “Love Story,” earned through a partnership with celebrity hair colorist Kari Hill, and Alysa Liu’s halo hair refresh ahead of her Olympics win. Glossy sat down with Schwarzkopf GM Michelle Chandler to learn more.
Showing up in the right pop culture moments is paramount for heritage hair brand Schwarzkopf Professional. Most recently, this includes Sarah Pidgeon’s Carolyn Bessette Kennedy transformation for FX’s “Love Story,” earned through a partnership with celebrity hair colorist Kari Hill, and Alysa Liu’s halo hair refresh ahead of her Olympics win. Glossy sat down with Schwarzkopf GM Michelle Chandler to learn more.
With tenures in merchandising at Macy’s and Walmart, Jill Cueff is bringing her jewelry and accessories merchandising experience to help make Claire’s a go-to tween destination once again.
With tenures in merchandising at Macy’s and Walmart, Jill Cueff is bringing her jewelry and accessories merchandising experience to help make Claire’s a go-to tween destination once again.