Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
DIGIDAY+ MEMBER EXCLUSIVES
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
Media
Why Parker Thatch transformed its strip-mall storefront into a livestreaming studio
Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.
Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.
Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.
Marketing
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.
Brands turn niche news creators into a new earned media engine
Brands are shifting earned media strategies to tap niche news creators on social platforms.
Future of TV
Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.
Long-form creators eye taking over TVs – and chasing bigger brand budgets
Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.
Media Buying
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
Instagram’s controversial Shop the Look rollout didn’t ask for creators’ consent, nor did it tag products they’ve endorsed. What did they learn from it?
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close.
‘I’m not selling you hours’: PMG’s push beyond agencies
PMG never called itself an agency. Here’s why that matters now.
Annual research reports
Podcasts
Research
This week, I looked into the spate of perfume stores opening in New York and across the globe. Additionally, Puig shakes up its C-suite with a new CEO and CFO, and both L’Oréal and Estée Lauder have their eye on the Indian beauty market.
This week, I looked into the spate of perfume stores opening in New York and across the globe. Additionally, Puig shakes up its C-suite with a new CEO and CFO, and both L’Oréal and Estée Lauder have their eye on the Indian beauty market.
Modern Retail spoke with Chandhu Nair, svp of data, AI and innovation at Lowe’s, about how the company makes decisions on whether to build and invest in new AI features, and how he is looking to fight the issue of “AI sprawl.”
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Member ExclusiveBrands Briefing: Beyond Yoga looks to stretch its men's business
Modern Retail spoke with Chandhu Nair, svp of data, AI and innovation at Lowe’s, about how the company makes decisions on whether to build and invest in new AI features, and how he is looking to fight the issue of “AI sprawl.”