DIGIDAY+ MEMBER EXCLUSIVES
Advertisers grow spending in Amazon DSP as adoption increases
Amazon’s ads business has flourished in spite of its ad tech over the years not because of it.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
A look at the publisher quandary over ad curation
At a Digiday Summit, publishers confront the fine line between revenue and oversight.
Creators weigh content decisions and costs of election-driven marketing blackout
Agencies, creators and brands respond to the election-driven blackout on marketing.
Media Briefing: European publishers sound off on site traffic struggles
This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
Ronaldo has created the largest sports-themed YouTube channel on the web in two months – but he’s not done it alone.
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Influencer marketing and agency execs believe marketers should instead zero in on understanding the influencers they work with and their audiences rather than totally bowing out during difficult moments.
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
Future of TV
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
Why retailers like Kroger & Walmart are adding streaming services to their membership programs
More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.
Media Buying
AI Briefing: Concerns about misinformation grow on the eve of the U.S. elections
AI- and non-AI political misinformation on Meta and X are filling platforms with plenty of smoke designed to confuse and misdirect voters.
Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
Outgoing CEO Megan Clarken emphasizes “we’ve moved on” from third-party cookies.
Two Gen Z founders want to change the OOH ad marketplace for their generation
You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about.
Podcasts
Research
Consumer spending has slowed and marketing budgets are facing constraints as economic uncertainty looms, making it easier for brands to make the case to divest from diversity efforts.
Consumer spending has slowed and marketing budgets are facing constraints as economic uncertainty looms, making it easier for brands to make the case to divest from diversity efforts.
With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water.
With Vice President Kamala Harris officially conceding to President-elect Donald Trump on Wednesday afternoon, brands may now have the opportunity to speak out in support or opposition of the outcome with less fear of backlash or landing in hot water.
A viral X post has shed light on how shoppers are increasingly taking advantage of retailers’ flexible returns policies, such as Amazon’s, to return Halloween costumes.
A viral X post has shed light on how shoppers are increasingly taking advantage of retailers’ flexible returns policies, such as Amazon’s, to return Halloween costumes.