DIGIDAY+ MEMBER EXCLUSIVES
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base.
The Trump presidency
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
What a second Trump presidential term means for media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound.
Google keeps cookies in Chrome
Media
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.
Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback
Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.
Workplace policies poised for seismic shakeup post-election
Topping the list of expected changes: a rollback of many health insurance reforms provided under the Affordable Care Act, better known as Obamacare.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
WTF is ad tech curation?
Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers.
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging.
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
With backing from Campbell’s, Rao’s is spending more to show up in live sports and events with the hope of reaching a national audience.
Future of TV
Future of TV Briefing: How the European creator economy compares to the U.S.
This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe.
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
Media Buying
How influencer shops and agencies are adding content studios to boost production speed, revenue
Influencer shops expand content studios to boost production speed and drive additional revenue streams. Depending on who you talk to, they get there in different ways.
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
The companies are the latest to bring deep learning and large language models to media buying tools.
Media Buying Briefing: A tale of two reports (on media agencies)
Where Forrester’s latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers’ desire to change remuneration toward business outcomes.
Podcasts
Research
Different patterns are emerging across generations when it comes to searching for jobs and how they show up at work. But one thing they all have in common is anxiety about job hunting.
Different patterns are emerging across generations when it comes to searching for jobs and how they show up at work. But one thing they all have in common is anxiety about job hunting.
Building on the success of last year’s Yum Pistachio Gelato 33, Kayali launches Yum Boujee Marshmallow 81. But with an eye to a Latin American expansion this year, Mona Kattan’s Kayali is growing more than just its sweet tooth.
Building on the success of last year’s Yum Pistachio Gelato 33, Kayali launches Yum Boujee Marshmallow 81. But with an eye to a Latin American expansion this year, Mona Kattan’s Kayali is growing more than just its sweet tooth.
This holiday season, artificial intelligence startup Perplexity wants consumers to “shop like a pro” with its AI-powered shopping assistant. For $20 a month, Perplexity’s Pro subscribers can purchase items directly within Perplexity’s app or website.
This holiday season, artificial intelligence startup Perplexity wants consumers to “shop like a pro” with its AI-powered shopping assistant. For $20 a month, Perplexity’s Pro subscribers can purchase items directly within Perplexity’s app or website.