Media Buying Briefing: The upfront has started to move, as sports leads the way again

Future of Marketing Briefing: How agencies are betting on entertainment to survive

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.

The case for and against publishers buying paid traffic 

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.

Why brands are running to Strava

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.

Tariffs forced Temu to slash its U.S. ad spend on nearly every platform

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.

Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

Ad Tech Briefing: Containerization moves from concept to competition

PubMatic’s launch underscores a broader shift to push decisioning into the supply path.

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts

Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

ChatGPT ad delivery struggles are testing advertiser patience

Inside the great digital media reckoning

Can retail media networks survive the shift to agentic commerce?

Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify

Digiday+ Research: Publishers favor generative AI over predictive AI

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

As programmatic DOOH scales, buyers are turning to curated marketplaces

Lindsay Shelton, director, North America, VIOOH Not long ago, premium advertising meant a double-page spread in a glossy magazine or a 30-second spot during the Super Bowl.  It was about prestige, proximity to power and high price tags tied to exclusivity. But in the hyper-fragmented world of 2026, the definition of an exclusive environment has […]