for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Media
Creator scandals have turned morality clauses into brands’ go-to exit strategy
The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.
Media Briefing: Another AI threat emerges for publishers: the third-party scraper
A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.
The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic
The Washington Post’s Arc XP adds TollBit to help smaller publishers monetize AI bot traffic, offering a path into AI licensing revenue.
Marketing
‘Fear of believing you’re irrelevant’: Economic headwinds, global tensions won’t keep marketers from Cannes Lions
Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?
The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.
Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
As AI upends traditional rankings, big spenders like Pfizer and other blue-chip brands are building internal task forces.
Future of TV
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report.
Media Buying
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Part of Stagwell’s Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.
Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Nexxen’s launching new AI features. Amazon’s broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.
Annual research reports
Podcasts
Research
Glossy is unpacking the evolving market of blood panel diagnostics, which were traditionally only ordered by one’s physician but have quickly become big business in the wellness industry. This includes Function Health’s acquisition of Getlabs, announced last week.
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Member ExclusiveBeauty Briefing: The business of being Rachel Zoe
Glossy is unpacking the evolving market of blood panel diagnostics, which were traditionally only ordered by one’s physician but have quickly become big business in the wellness industry. This includes Function Health’s acquisition of Getlabs, announced last week.
Puma is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs. Here’s how it’s using AI to power everything from a store concierge to football jerseys.
Puma is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs. Here’s how it’s using AI to power everything from a store concierge to football jerseys.