Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

Future of TV Briefing: TikTok Shop success = small creators + more videos

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

Ad industry tallies early losses from Apple’s Safari tracking block

A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.

Welcome to Creator University: Inside the colleges building creator economy programs

As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.

Future of Marketing Briefing: Why top creators are taking fewer brand deals

The biggest creators are cutting their brand rosters and asking more of the partners they keep.

‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past

Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.

Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts

This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

YouTube invests in AI agents, live ‘gamification,’ and editing tools to keep creators close

Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators.

‘An important capability for us’: PepsiCo CEO on Publicis switch

Pepsico’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe.

Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off

Agencies like Goodway Group are incorporating synthetic data stacks into media planning, while clients use the tech for product design and creative strategy.

As agencies push agentic media future, execs work to ward off client rogue fears

Agentic media tools dominate agency pitch decks; just don’t mention the Hugging Face Incident.

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

D+ Research: Marketers navigate a changing CTV landscape

From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies

Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions

How Semafor is redefining the head of video role

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

How AI is changing the value of media

Bharat Sharma, co-founder and COO, Affinity Global AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the […]