DIGIDAY+ MEMBER EXCLUSIVES
‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
WPP’s boss looks towards “mixed economy” business model as ad giant shows green shoots
OpenAI's ads program matures
Media
As Hollywood studios chase creator culture, ownership gets complicated
Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.
How a fitness creator built her own global wellness platform
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.
Time has started serving ads to AI agents
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
Marketing
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Future of TV
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem
This week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly pass show-level reporting to programmatic ad buyers.
Future of TV Briefing: The streaming ad industry finally has levers to pull on quality
This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.
Media Buying
Media Buying Briefing: The latest lures holding companies are using to grow principal media
As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.
The case for and against agencies betting on tokens the way they bet on media
AI compute costs are the next frontier for the next upfront. This is the case for it.
Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
How advertisers are measuring true incrementality on CTV
CTV is growing fast, but many advertisers are still measuring it the wrong way, or not measuring it at all. Last-touch attribution was built for a click-based world, and CTV operates differently. When the measurement doesn’t fit the channel, campaigns that are working get defunded and campaigns that aren’t get scaled. Budgets stay capped — […]
Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? In today’s episode of the Glossy Beauty Podcast, industry agents Marissa Alfe and Lauren FitzGerald break it down.
Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? In today’s episode of the Glossy Beauty Podcast, industry agents Marissa Alfe and Lauren FitzGerald break it down.
For major brick-and-mortar retailers, back-to-school season this year is largely about a race to the bottom in price and a push to offer the most popular products seen on social media.
For major brick-and-mortar retailers, back-to-school season this year is largely about a race to the bottom in price and a push to offer the most popular products seen on social media.