DIGIDAY+ MEMBER EXCLUSIVES
Cannes Briefing: The ad industry’s power shifts, mapped in sand
An investment bank walks into Cannes. A holdco walks out.
OpenAI's ads program matures
Media
How a German publisher JV is turning LLM visibility into a premium brand buy
Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.
AI podcast experiments march on with Forbes’ new daily audio briefing
Forbes bets on AI-generated audio with a five-minute daily news brief. Stories are selected by product, editorial and an internal AI tool.
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.
Marketing
As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]
Invisible Cannes: The hidden workforce behind the Croisette
Everyone focuses on beach activations, cabanas and A-listers. But there’s an entire infrastructure brands rely on to pull off the event.
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
Future of TV
Future of TV Briefing: Fox finds its programmatic identify in Roku
This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.
Fox strikes revenue-doubling Roku deal
The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Media Buying
Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.
WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.
Taboola expands DeeperDive into an ad network for AI apps and agents
The company sees a larger opportunity in powering advertising across conversational experiences.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
More AI agents won’t fix advertising
Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems that […]
The 13-year-old company has surpassed $1 billion in DTC sales to date while seeing a 90% year-over-year increase in wholesale sales in North America. Now, the company is pushing even further into wholesale as it launches KT by Knix, its youth-oriented sub-brand, in over 350 Target stores across the U.S.
The 13-year-old company has surpassed $1 billion in DTC sales to date while seeing a 90% year-over-year increase in wholesale sales in North America. Now, the company is pushing even further into wholesale as it launches KT by Knix, its youth-oriented sub-brand, in over 350 Target stores across the U.S.
Retailers are beginning to use AI to automate certain parts of the merchandising process, to determine what to order or even make deals on their behalf.
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Operations5 things to watch for this Prime Day
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OperationsIs Prime Day still worth it?
Retailers are beginning to use AI to automate certain parts of the merchandising process, to determine what to order or even make deals on their behalf.