Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problem

D+ Research: Brands expand creator marketing strategies

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

OpenAI turns on cost-per-click ads inside ChatGPT

‘Everything is coming down’: ChatGPT ads are getting cheaper

A closer look at OpenAI’s ads manager – and how much work it still needs

In Graphic Detail: The real impact of creators at the World Cup

The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.

Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

Some publishers are betting that trusted brands and editorial authority are becoming their biggest competitive advantage with LLMs.

Albertsons’ new ‘micro sitcom’ is a big deal for retail media

Albertsons Media Collective has launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble.

Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative

Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.

As athletes embrace owned media properties, they’re pushing for more involved brand deals

The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.

Future of TV Briefing: The streaming ad industry finally has levers to pull on quality

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

Future of TV Briefing: The M&A match game (summer 2026 edition)

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Future of TV Briefing: The 5 biggest news stories of 2026 so far

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.

The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.

W3C Attribution API prompts debate over the future of web measurement

The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

D+ Research: Marketers embrace AI for social and retail media, but show skepticism in AI ad buying

What Ally Bank learned from building a sports marketing strategy before the market caught up

Inside the infrastructure behind Unilever’s creator force

Meta courts agencies with expanded ad tools while AI reshapes the industry

Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

Digiday+ Research: Marketers’ AI use rises, but tech skills stall

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront

Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.

Live case study: Building real-time marketing campaigns in fast-moving and highly regulated industries

When an industry can shift in hours, marketing and technology stacks have to keep up. From real-time decisioning to compliant, high-impact customer engagement, marketers need to rethink how they produce and manage advertising content across channels and markets to thrive in this modern age. Join Alexander Griffiths, senior customer success director at Celtra, and Maciej […]