DIGIDAY+ MEMBER EXCLUSIVES
How USA Today Co. is trying to beat AI Overviews on World Cup news
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.
OpenAI's ads program matures
Media
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.
Marketing
The official judgmental map of Cannes Lions 2026
This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.
The definitive Digiday guide to what’s in and out at Cannes 2026
Here’s what’s in and out for the Cannes Lions International Festival of Creativity.
As AI reshapes search, TikTok turns discovery into a performance pitch
The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.
Future of TV
Fox strikes revenue-doubling Roku deal
The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.
Future of TV Briefing: How TV and streaming networks are laying the groundwork for outcome-based buying
This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts.
Future of TV Briefing: How TV-streaming ad sellers are pitching fluidity in this year’s upfront market
This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.
Media Buying
Taboola expands DeeperDive into an ad network for AI apps and agents
The company sees a larger opportunity in powering advertising across conversational experiences.
Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
Plus, the five key questions marketers have to ask about AI platform pitches.
WPP forecasts AI search ads to become fastest growing channel in advertising
Twin projections from holdco WPP and Madison & Wall, peg rising search spend amid a resilient ad economy, which is still expected to grow despite headwinds.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
ACR data is invaluable, but only if it lives within DSPs
Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising doesn’t have a data problem; it has an execution problem. The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at […]
Revlon is betting big on fragrance as part of its highly-anticipated comeback plan. In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack sits down with Amber Garrison, former ELC exec-turned-Revlon president of fragrance and Elizabeth Arden, to unpack the road ahead, which is paved with celebrity fragrance deals, the rebranding of heritage scents, fashion and lifestyle licenses, and expansion into new formats.
Revlon is betting big on fragrance as part of its highly-anticipated comeback plan. In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack sits down with Amber Garrison, former ELC exec-turned-Revlon president of fragrance and Elizabeth Arden, to unpack the road ahead, which is paved with celebrity fragrance deals, the rebranding of heritage scents, fashion and lifestyle licenses, and expansion into new formats.
Faire is growing beyond boutiques by allowing business buyers to use the platform for their own purposes, like stocking mini bars, for client gifts or for front desk amenities.
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Member ExclusiveBrands Briefing: Anthropologie's tabletop games play
Faire is growing beyond boutiques by allowing business buyers to use the platform for their own purposes, like stocking mini bars, for client gifts or for front desk amenities.