D+ Research: Marketers express revenue optimism for 2026 holiday season despite economic pressures

Future of Marketing Briefing: Inside Guinness’ go-slow approach to creators

Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps

Making the case for purchase and intent data in programmatic

Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week

For some publishers, agentic advertising is still a question of ROI

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.

WTF is the AI training opt-out policy token?

Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.

Creators see promise in Instagram’s long-form push, but question whether exposure is enough 

Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.

OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad

OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.

The case for and against AI token capping

Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?

Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round

Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.

Future of TV Briefing: What it costs brands to fund long-form creator series

This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.

Future of TV Briefing: CTV advertising has a genre-label problem

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

Can web users trust ad tech’s server-side shift?

IAB Tech Lab’s Rowena Lam joined the Digiday Podcast to break down how Trusted Server works and address questions about the user privacy implications of ad tech’s server-side shift.

Ad Tech Briefing: Amazon’s auction trial puts agentic advertising’s trust problem in focus

Unsealed FTC allegations underline pre-existing questions over black boxes.

‘We are looking more now’: The Trade Desk is eyeing the M&A aisle

The Trade Desk’s CEO says the company is looking harder at M&A than ever before.

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators

Digiday+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual

Can ad tech’s server-side shift save it from Apple and Google?

Inside indie agencies’ DSP gripes and the rise of agentic media buying

Inside the post-Google playbook: Subscriptions, AI and team reorgs

D+ Research: Marketers navigate a changing CTV landscape

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube