DIGIDAY+ MEMBER EXCLUSIVES
The biggest creators feel growing pains as they try to build successful standalone companies
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.
OpenAI's ads program matures
Media
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.
Marketing
Some micro influencers find promising security in brand ownership over sponsorships
Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.
TikTok recreates its ads for billboards through Vistar partnership
Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.
OpenAI starts laying foundations for ChatGPT ads in EU
Updates to the company’s conversion pixel signals a consent-first approach to ads in Europe, shaped by stricter EU privacy rules.
Future of TV
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
Media Buying
Ad Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
Ad tech companies seek to redefine themselves as Yahoo’s StationOne integration advances interoperability push.
Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.
Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.
Annual research reports
Podcasts
Research
TikTok Shop’s health and beauty sales are up 84% year-over-year with around one in 10 Americans having made a purchase through the social-meets-shopping app since its 2023 e-commerce launch, according to Nielsen IQ. To find out what’s working for beauty and wellness brands now, Glossy sat down with exec Donte Murry to unpack the latest strategies implemented by the brands leading the platform’s runaway sales growth.
TikTok Shop’s health and beauty sales are up 84% year-over-year with around one in 10 Americans having made a purchase through the social-meets-shopping app since its 2023 e-commerce launch, according to Nielsen IQ. To find out what’s working for beauty and wellness brands now, Glossy sat down with exec Donte Murry to unpack the latest strategies implemented by the brands leading the platform’s runaway sales growth.
Since mid-2024, RadioShack has been operating a wholesale consumer electronics business, where it sells portable speakers, batteries, radios and even turntables.
Since mid-2024, RadioShack has been operating a wholesale consumer electronics business, where it sells portable speakers, batteries, radios and even turntables.