for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.
OpenAI's ads program matures
Media
Media Briefing: Publishers rewire sales teams for the outcomes era
Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
Marketing
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2’s interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media’s Joanna O’Connell.
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.
The promise and threat of AI, as understood through the eyes of Possible
Nielsen’s Peter Naylor, Multilocal’s Fern Potter and Crossmedia’s Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.
Future of TV
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
Media Buying
Podcast engagement drives brand audio spending ahead of World Cup
Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer’s big moment.
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.
‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they’ve long complained about but remained dependent on.
Annual research reports
Podcasts
Research
California-based Hypothesis, the 7-month-old eczema skin-care brand selling through Ulta Beauty, is targeting the acne market with the debut of a new proprietary acne ingredient and product launch.
California-based Hypothesis, the 7-month-old eczema skin-care brand selling through Ulta Beauty, is targeting the acne market with the debut of a new proprietary acne ingredient and product launch.
Major retailers like Target, Walmart and Aldi have recently announced redesigns of their private-label brands. The recent string of rebrands signals new investment in how these products are perceived.
Major retailers like Target, Walmart and Aldi have recently announced redesigns of their private-label brands. The recent string of rebrands signals new investment in how these products are perceived.