Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
Anthropic’s ad bill is soaring, according to IPO filing
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.
DIGIDAY @ ADVERTISING WEEK
Media
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Media Briefing: The transatlantic push to rein in stealth bots is gathering pace
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator mentors Colin and Samir teamed up with Adobe to fund a creator’s project; the first step towards the duo’s new production era.
Marketing
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Target’s holiday push stresses affordability, exclusives and an AI assistant
Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Future of TV
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Future of TV Briefing: TikTok Shop success = small creators + more videos
This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop.
Future of TV Briefing: Hispanic TV-and-streaming viewership in 4 charts
This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming.
Media Buying
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
The beverage giant’s US and Canada media move to Omnicom as the holdco’s CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.
Omnicom said its integration of IPG is nearly done, and the results are starting to show it
As organic revenue grows and margins increase, Omnicom CEO John Wren said the fruits of the effort to buy IPG are starting to pay off.
Media buyers chart path for brands and sponsors through high NBA demand
Brands looking to push more dollars towards NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social.
Annual research reports
Podcasts
Research
This week, I checked in on how Jennifer Lawrence’s new hair-care brand stacks up in an uneven celebrity beauty market. Additionally, Dove expands into fine fragrance, and The Center adds a new brand to its portfolio.
This week, I checked in on how Jennifer Lawrence’s new hair-care brand stacks up in an uneven celebrity beauty market. Additionally, Dove expands into fine fragrance, and The Center adds a new brand to its portfolio.
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.