for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.
OpenAI's ads program matures
Media
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
Marketing
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge — a tool which aims to turn clients’ existing Google Ads accounts into ready-to-run ChatGPT campaigns.
Marketers join OpenAI’s ad pilot, nudged by FOMO
Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of TV
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.
Media Buying
Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.
Annual research reports
Podcasts
Research
Glossy sat down with Tally Health CEO Melanie Goldey to discuss the announcement of its acquisition by Infinite Epigenetics, parent company to TruDiagnostic, maker of tools to track one’s biological age, a metric popular among biohackers to measure efficacy of longevity protocols. The acquisition announcement is part of a larger shift across wellness businesses toward vertical integration.
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Member ExclusiveHow Urban Outfitters co-creates campaigns with Gen Z
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Member ExclusiveBeauty Briefing: The rise of the micro influencer
Glossy sat down with Tally Health CEO Melanie Goldey to discuss the announcement of its acquisition by Infinite Epigenetics, parent company to TruDiagnostic, maker of tools to track one’s biological age, a metric popular among biohackers to measure efficacy of longevity protocols. The acquisition announcement is part of a larger shift across wellness businesses toward vertical integration.
At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions.
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Member ExclusiveHow Urban Outfitters co-creates campaigns with Gen Z
At last week’s Modern Retail Marketing Summit, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, considering current macroeconomic challenges. These are the practices marketers will be championing moving forward, based on these discussions.