DIGIDAY+ MEMBER EXCLUSIVES
Mobile ad giants AppLovin and Unity locked in legal dispute over data collection
AppLovin seeks court order against Unity claiming improper collection of data generated through its business.
OpenAI's ads program matures
Media
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.
Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.
Marketing
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta’s Muse is ad-free for now. Don’t expect that to last.
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Future of TV
Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.
Some creators want to negotiate deals like TV networks
Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.
Future of TV Briefing: Every major streaming subscription price increase since 2019
This week’s Future of TV Briefing features charts breaking down every monthly subscription price change since 2019 across ad-free and ad-supported tiers for nine major streaming services.
Media Buying
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
Agentic buying is 2026’s year of the mobile.
Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies
SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap
Ad Tech Briefing: Google’s ad tech remedies arrive just as the platform battle moves to AI
Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.
Annual research reports
Podcasts
Research
Upfronts
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
The state of subscriber engagement in the AI era: Publishers’ first-party relationship strategies
This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are forcing publishers to rethink one of the foundations of their digital businesses: how they turn audience discovery into direct relationships […]
Today’s fashion brands are inundated with options. New technologies and AI-powered tools are giving them more data to work with and more options for connecting with their customers. So much so that figuring out the best way to make use of the data available has become a real challenge. For their part, Van Cleef & Arpels and The Wires are choosing to focus on product discovery and retail personalization.
Today’s fashion brands are inundated with options. New technologies and AI-powered tools are giving them more data to work with and more options for connecting with their customers. So much so that figuring out the best way to make use of the data available has become a real challenge. For their part, Van Cleef & Arpels and The Wires are choosing to focus on product discovery and retail personalization.
Children’s clothing company Hanna Andersson is making its official debut on Amazon in October, as it seeks to meet consumers’ desire for convenience.
Children’s clothing company Hanna Andersson is making its official debut on Amazon in October, as it seeks to meet consumers’ desire for convenience.