DIGIDAY+ MEMBER EXCLUSIVES
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Trump, the manosphere and the marketer’s creator dilemma
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
Media
Creators are ditching Substack over ideological shift in 2025
The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.
How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk
Dotdash Meredith’s gm of D/Cipher discussed the publisher’s OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.
Publishers left guessing how Google’s March 2025 core update will reshape search
Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.
Marketing
Digiday+ Research: Amazon gets an even stronger hold over retail media
It looks like Amazon’s stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
As the April 5 deadline looms, the panic has curiously subsided.
Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of economic recession have sparked more questions about the negotiation process.
Future of TV
Future of TV Briefing: How sports will hog the ball in this year’s upfront
This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.
WTF is IAB Tech Lab’s Ad Creative ID Framework?
ACIF provides a system for unique identifiers to be attached to ads so that companies can better track which ads are being sent across the streaming ad supply chain.
Future of TV Briefing: Is YouTube TV? (2025 edition)
This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.
Media Buying
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
It’s not the economy, it’s the anxiety.
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
Marketers at Honda’s Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking?
Agencies call foul as Google reps play hardball with AI pitches to clients
Agencies say Google reps are using aggressive sales tactics to push AI media buying tools like Performance Max and Demand Gen.
Podcasts
Research
HR leaders need more AI training to lead organizational change, according to a new study by Accenture.
HR leaders need more AI training to lead organizational change, according to a new study by Accenture.
Ulta Beauty chief retail officer Amiee Bayer-Thomas gives Glossy an insider’s look into its growing brick-and-mortar events program, including this month’s first Ulta Beauty World consumer event and an additional 20,000 in-store events planned for the year.
Ulta Beauty chief retail officer Amiee Bayer-Thomas gives Glossy an insider’s look into its growing brick-and-mortar events program, including this month’s first Ulta Beauty World consumer event and an additional 20,000 in-store events planned for the year.
As TikTok barrels closer to a U.S. ban, American brands aren’t waiting around to find out how it ends. Instead, they’re taking their businesses abroad.
As TikTok barrels closer to a U.S. ban, American brands aren’t waiting around to find out how it ends. Instead, they’re taking their businesses abroad.