for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
DIGIDAY+ MEMBER EXCLUSIVES
The Rundown: Google expands AI Max as automation shifts upstream
Google issues AI Max updates come as parent company Alphabet boasts Q1 revenues of $110 billion.
OpenAI's ads program matures
Media
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Marketing
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge — a tool which aims to turn clients’ existing Google Ads accounts into ready-to-run ChatGPT campaigns.
Marketers join OpenAI’s ad pilot, nudged by FOMO
Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.
Future of TV
Pinterest debuts audience extension offering on CTV
Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.
Meta eyes CTV expansion to fuel its next wave of ad growth
Meta is looking to extend its performance advertising offering onto the biggest screen in the home.
Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?
Media Buying
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.
As holdcos sour on The Trade Desk, Stagwell goes all in
Stagwell’s chosen to double down on relationship with the DSP in a deal intended to boost its agentic AI capabilities.
Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree
Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.
Annual research reports
Podcasts
Research
Longtime L’Oréal Groupe executive Laura Branik joins The Glossy Beauty Podcast to discuss the strategy behind its “The Devil Wears Prada 2” partnership, including the goals, campaigns and best practices for navigating seamless product placement.
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Member ExclusiveHow Urban Outfitters co-creates campaigns with Gen Z
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Member ExclusiveBeauty Briefing: The rise of the micro influencer
Longtime L’Oréal Groupe executive Laura Branik joins The Glossy Beauty Podcast to discuss the strategy behind its “The Devil Wears Prada 2” partnership, including the goals, campaigns and best practices for navigating seamless product placement.
With almost no budget to run ads, the founder of new za’atar brand Hayati set out to gain social media followers via a strategic Instagram Reels series.
With almost no budget to run ads, the founder of new za’atar brand Hayati set out to gain social media followers via a strategic Instagram Reels series.