From the editors at Digiday: A compilation of 11 WTF explainers detailing digital advertising systems, including:

 

Programmatic advertising

Real-time bidding

Ad exchange

Data management platform

Supply-side platform

Demand-side platform

Programmatic TV advertising

Programmatic direct

Viewability

Deal ID

Header bidding

By downloading this guide, you are allowing Digiday to store and use your data to keep you up to date on top stories, events and other programs. As stated in our privacy policy, we won’t share your data unless you explicitly provide permission.

From the editors at Digiday: A compilation of 11 WTF explainers detailing digital advertising systems, including:

 

Programmatic advertising, real-time bidding, ad exchange, data management platform, supply-side platform, demand-side platform, programmatic TV advertising, programmatic direct, viewability deal ID and header bidding.

By downloading this guide, you are allowing Digiday to store and use your data to keep you up to date on top stories, events and other programs. As stated in our privacy policy, we won’t share your data unless you explicitly provide permission.