WTF is Programmatic TV?

Imagine a world where the digital pillars of automation, addressability and targeting extend to the home screen. That’s the promise of programmatic TV: to bring linear television out of its silo and onto digital buying platforms.

Programmatic TV is still moving toward widespread adoption, but with growing momentum.

Download this guide to learn:

  • Which 3 programmatic technologies are moving to television
  • The difference between addressable TV and programmatic TV
  • Why major networks like NBC and Fox are now diving in headfirst

And much more. Download this complete guide to programmatic TV and slice off a piece of the multi-billion dollar pie that awaits.

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